Rethinking Plastic: design with a mission

Every minute, 20,000 kilos of plastic enter our Ocean. 90.5% is the proportion of plastic waste that has never been recycled. To date, an estimated 8.300 million metric tons have been produced, of which 9% were recycled, 12% has been incinerated, and roughly 79% accumulating in either landfill or the natural environment*.


These are some of the numbers that illustrate the size of the challenge that is before us to change our relation towards - and the use of - what we once thought of as a wonder material. We believe that designers play an essential role in this transformation.

Designers have the power to think in alternatives, challenge the status quo and come up with products and systems that shifts our our relationship with the material to become more sustainable to share the potential of newly designed products and services that make use of plastic in a responsible manner.


On June 8th, World Ocean Day, Searious Business, Dutch Design Foundation and Yksi Expo want to honour and highlight products and projects that approach the plastic crisis as a design challenge, through using materials that matters and designing with purpose.


We are looking for likeminded designers, who recognise that we have to start changing the system now. Designers that want to inspire others by example and share their successes.


Are you actively working on products or projects that use plastic with care and purpose? Concerned, like us, that our perception of plastic is changing too slowly?



Then please join us in showing the world that we can do better by submitting your work to our online gallery, exhibition in Eindhoven and join our message: we should design plastic products with sustainability, purpose and responsibility in mind.



All designers and design related companies from all over the world that work with plastic in a purposeful and responsible matter can partake. What do we mean by that? Projects and concepts that re-use, recycle plastic, encourage people to recycle or that are designed with this purpose in mind (circular).**



Most importantly you believe in the necessity for change and want to join us in sharing this message. Furthermore, it is a great opportunity for Searious Business, Dutch Design Foundation, and Yksi Expo to add you to our network for potential collaborations. We are all working on projects where we connect business and design.



Submit your design to Rethinking plastic: design with a mission to us through this linkWe will collect all entries and add them to an online gallery of participating projects. This online gallery will also become the image that we will use for our campaign (#rethinkingplastic) that we will share on the World Oceans Day platform, starting from the 8th of June, 2019. We would love to include as many projects as possible, to inspire the world with a broad group of designers. 



Apply before the 2nd June through this link to be part of the online gallery or exhibition.


Opening: 8th of June 17:00, World Ocean Day at Yksi Expo

End date: 22nd of June 2019



Guidelines for taking part in the Expo



For the exhibition we have a stage of 3 by 12 meters at Yksi expo, and each designer receives a space of 60 x 60 cm. To feature your work we would like to ask you to either send or deliver it to us. If that is not possible for whatever reason (your work is too big, you live far away, or the costs of shipping are too high to send/deliver us your project), it would be great to receive a digital image of your work. To be able to use your submission we need a photograph of the product on a white background with a view from the top. Examples can be found in the banner on the right.


If you send us or deliver your work to us for the exhibition, a professional photographer will take a picture of your work. We will share this HR picture with you and it is free for you to use.

If you want your work to be physically part of the exhibition, please ensure we have your design before the 5th of June, by:


Sending it to:

Dutch Design Foundation, Torenallee 22-08, 5617 AB, Eindhoven 


Or dropping it off at: 

  • Eindhoven: Dutch Design Foundation, Torenallee 22-08, 5617 AB, Eindhoven (Mon -Fri, 09.00 – 17.00)
  • Drop-off points in your city, available between 2nd – 4th of June:
    • Amsterdam: Amstel 300, 1017 AN, Amsterdam (09.00 – 19.00)
    • Rotterdam: The Commune, Keilestraat 5a, 3029 BP Rotterdam (09.00 – 17.00) (Note: unavailable on the 2nd June)
    • Utrecht: Matthijs van den Akker, Filipijnen 33, 3524 JJ Utrecht (19.00 – 21.00)

And after the exhibition?

We will make sure your work is returned to you.

  • -  If you send it to us, we will send the work back by mail

  • -  If you dropped it off, you will be able to pick up your work again at the Dutch Design Foundation (Mon-Fri, 09.00 – 17.00) or at your drop-off point between the 23rd and 27th of June (Note: Rotterdam location available only between 25-27th June).


To conclude:

What we offer...

  • Your work is photographed and becomes part of a digital gallery
  • Your work will be part of an exhibition at Yksi expo
  • You will become part of the network of DDF, Searious Business and Yksi Expo, where we can bring you in on future innovation projects
  • You will be invited to the opening of the exhibition on the 8th of June at Yksi expo
  • You will receive a high quality image for future use 

What we ask...

  • To provide your design for the duration of the exhibition (Either bring the work to DDF, a drop off point, or send it to us by mail)
  • Fill out a short description and enter some basic information, along with your website in the online application
  • Your permission to photograph the work and make it part of the campaign
  • If your product is bigger than 60 x 60 cm, or it is not possible to have it in the exhibition, send us a photo of your project, photographed from above with a white background. 


* From: Production, use, and fate of all plastics ever made: Roland Geyer, Jenna R. Jambeck and Kara Lavender Law, 2017 <>

** We reserve to decline your work if it is not in line with the sustainability vision of Searious Business, Dutch Design Foundation and/or Yksi Expo.